Campus-style workplaces are now increasingly common.
At their best, they are places with visible, vibrant expressions of culture and brand, and they create a solid base for expansion.
But those same elements that work during boom times can become disadvantages during economic downturns.
DESIGNING FOR THE UPS – AND THE DOWNS
Can we identify new frameworks and new principles for corporate environments that could accentuate the positive forces and withstand the negative ones?
The overarching benefit of a campus arrangement, from which all other benefits stem, is the potential for connectivity.
THE SIX-DIMENSIONAL OFFICE
Our ‘Creating Exceptional Places’ framework identifies six dimensions of successful places – applicable at every scale. These dimensions are:
- Distinctive, and
Distance matters: We are 4 times as likely to communicate regularly with someone who sits 2m away as we are with someone who sits twenty meters away.